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Again in 2016, when contouring and overlined lips have been all the fashion, Alicia Keys redefined the sweetness requirements by vowing to stop wearing makeup. Her resolution was unprecedented, particularly in leisure—the world of glitz and glamour.

“I hope to God it is a revolution. ‘Trigger I do not need to cowl up anymore,” she wrote in an essay for Lena Dunham‘s Lenny Letter on the time. “Not my face, not my thoughts, not my soul, not my ideas, not my goals, not my struggles, not my emotional development. Nothing.”

Quick ahead to 2020 and Alicia is getting into the sweetness house with the discharge of Keys Soulcare, a model she describes as “critical skincare” with “soul-nurturing rituals.”

Due to the singer’s distinctive method to magnificence, her model feels completely different from what’s already available on the market. For one, the Grammy winner is targeted on self-care and the way that performs a key position in everybody’s skincare routine. The primary assortment, which features a moisturizer, facial curler and candle, all embrace a mantra of some kind. “I welcome all circumstances as catalysts for change,” one affirmation reads.

Every product can be infused with an ingredient that accommodates therapeutic properties for the thoughts, physique and soul. However whether or not or not you imagine within the energy of crystals, the formulation have been developed in partnership with Dr. Renée Snyder, a board-certified Dermatologist primarily based in Austin, Texas. It is that added layer of that means and additional care that makes Keys Soulcare stand out.