The Honor 50 has a quad-camera setup on the rear of the cellphone and the retail value begins at 529 euro ($614).
GUANGZHOU, China — Honor, the smartphone model Huawei spun off final 12 months, has launched its first smartphone abroad since changing into an unbiased firm, full with entry to Google software program and Qualcomm chips.
The 529 euro ($614) Honor 50 will launch in 40 markets internationally and marks a giant step for the previous Huawei model because it appears to be like to claw again market share world wide.
Honor was Huawei’s price range smartphone model. It was sold off in December to a consortium of consumers, together with funds backed by its house metropolis authorities of Shenzhen.
Huawei was hit with U.S. sanctions in 2019 and 2020 which minimize off its entry to key expertise together with Google’s Android operating system and associated apps as well as critical chips. That crippled Huawei’s smartphone business.
To save lots of its Honor model, Huawei bought it off. Honor shouldn’t be presently topic to U.S. sanctions and its newest system runs Android full with Google apps and runs on Qualcomm’s Snapdragon 778G chip. The Honor 50 additionally has a 4-camera setup on the again and 6.57-inch show.
Whereas Honor was seen as a price range model below Huawei, the corporate is trying to transfer extra into the premium phase of the market. The Honor 50 was launched in China earlier this 12 months.
Because the spinoff, Honor has regained some market share in China. In August, Honor’s market share stood at 15% in China, making it the third-largest smartphone participant within the nation — the primary time it has held that place in a 12 months, based on Counterpoint Analysis.
Globally, its market share hit 3.7% in August, up from 1.5% in February, however that was primarily because of the acquire in China.
In worldwide markets, Honor will face off in opposition to different Chinese language rivals together with Xiaomi, which has managed to take a number of the market share that Huawei misplaced.